Architect and designer, after training at G&R Associati he opened his own studio in Milan in 1982 with Mario Piazza and Guglielmo Ghizzardi. He then founded A+G with Ghizzardi (1994-2019). A consultant for publishing houses, public institutions, industrial and commercial groups, he is an expert in brand design (with more than 150 visual identity projects realised), editorial design and exhibition design (with more than 80 exhibitions in Italy and abroad). A professor of visual design for over thirty years in universities and design schools in Italy and abroad, he combines his professional and academic activities with curating initiatives in the field of visual culture and non-fiction on visual design topics.
AIAP - Italian association of visual communication design, is the most important Italian association for the promotion, protection and development of the profession and culture of graphic design since 1945. Together with its members, AIAP promotes the culture and professionalism of visual communication design, collaborating with educational and business sectors and preserving the history of Italian graphic design in the Centro di Documentazione sul Progetto Grafico (Graphic Design Documentation Centre).
Alessia Alberti is an art historian specialising in the history of drawing and printmaking. She is curator of the Gabinetto dei Disegni e della Raccolta delle Stampe "Achille Bertarelli" (Achille Bertarelli Drawings and Prints Collection) at Castello Sforzesco in Milan, where she is in charge of cataloguing and creating digital inventories of the institute's rich heritage.
Andrea Amato graduated from Politecnico di Milano with a thesis on the history of sanserifs, and collaborated with Matteo Thun & Partners and Massimo Pitis. He is the owner of the Tipiblu studio, focusing on editorial design and brand identities. He published Sempione in 2017, the first of Tipiblu typefaces for the Foundry. He teaches typesetting and lettering at the Accademia Belle Arti Santa Giulia in Brescia and is a contract professor at Raffles Milano. He is a CAST Foundry member and its art director since 2018.
Fontstand, in collaboration with BIG, brings an extension of its International Typography Conference series to Milan.
Five speakers from renowned Italian type foundries and members of Fontstand will share the stage for this three-hour program of talks on type and typography. Hosted by Silvana Amato, President of AGI Italia, the conference will feature presentations by Beatrice D'Agostino, Matteo Bologna (muccaTypo), Cosimo Lorenzo Pancini (Zetafonts), Andrea Amato (CAST), and Giulio Galli (CAST), with a short introduction by Fontstand partner Andrej Krátky.
Readability doesn’t exist
Designing fonts means making communication tools available to designers. It also means building signs intended for reading. But do type designers’ choices influence reading? Can we really design something that ensures optimal readability and, at the same time, is a communicative form? From readability studies to the typographic tradition, a path that leaves endless possibilities open to designers.
Silvana Amato lives in Rome where she mainly works as an editorial graphic designer, mostly developing projects in the cultural field. Her works are held in different public international collections. She has curated several exhibitions on the topic of writing. She teaches and lectures in various universities, such as Sapienza, Iuav, and Naba, since 2002. She is currently teaching at Urbino ISIA. She is one of the co-directors of the book series Scritture. She is the president of AGI Italy (Alliance Graphique Internationale).
Fontstand, in collaboration with BIG, brings an extension of its International Typography Conference series to Milan.
Five speakers from renowned Italian type foundries and members of Fontstand will share the stage for this three-hour program of talks on type and typography. Hosted by Silvana Amato, President of AGI Italia, the conference will feature presentations by Beatrice D'Agostino, Matteo Bologna (muccaTypo), Cosimo Lorenzo Pancini (Zetafonts), Andrea Amato (CAST), and Giulio Galli (CAST), with a short introduction by Fontstand partner Andrej Krátky.
AWDA is a project started in 2012 by Cinzia Ferrara, Laura Moretti and Daniela Piscitelli. The current curators are Cinzia Ferrara, Laura Moretti and Carla Palladino, together with an under-30 team: Alice Bianco, Costanza De Luca, Angelica D'Errico, Benedetta De Rossi, Elia Maniscalco, Bianca Sangalli Moretti, Lucia Tonelli.
Project Leader: AIAP
Institutional Partner: ICoD
Luca Barcellona, Milan, born in 1978, is an artist, graphic designer and a leading name in the world of modern calligraphy. Trained as a writer and graphic designer, he was part of the hip hop movement of the 1990s, contributing as MC to the writing of several classics of the genre and to the Italian writing scene. A lifelong writing enthusiast, he came to professional calligraphy in 1999, trying his hand in every field of lettering, from type design, letterpress and engraving to experiments with virtual reality, combining the manual skill of an ancient art like writing with the languages and tools of the digital age. His lettering has been requested by many major brands in the fashion and clothing, discography, film, theatre and publishing sectors, as well as having worked for important museum commissions. He has been teaching calligraphy since 2007 with the Italian Calligraphy Association and at leading design schools (IED, NABA, Domus Academy) and has been teaching lettering and calligraphy at Raffles Design Milano since 2017. He has held workshops and conferences all over the world to disseminate calligraphic culture and his work in lettering, including the USA, Canada, Japan, Australia, Brazil and Argentina, Mexico and Turkey.
Library music albums are mainly unknown to the big public, but they have existed since the end of the 1930s, and in between their grooves, they hosted excellent composers and musicians; we are talking about theme music produced for TV and radio to provide all kinds of background music for various scopes - the score for a documentary, a radio drama or a commercial - without having to compose a soundtrack on purpose. Since these vinyl records were not on the market, their unavailability made them some of the most memorable collectibles. However, another feature is more obscure and exciting, and it concerns the graphics on the covers: there is no specific set of images for this kind of music, and one has to create it from scratch. In these records, the freedom of composition is unlimited, both from a musical and a graphic point of view. From the musical standpoint, only the general theme is often established from the beginning. From a graphic perspective, some series present basic graphics, where the only element changing is the title or the color; others present extremely whimsical and creative graphics to the limit of imagination. Luca Barcellona, a calligrapher and inveterate collector, selects and shows 100 of his collection's best and most representative library music covers to reveal the solid graphic and visual impact of these masterpieces.
Jonathan Barnbrook is a British graphic designer known for his groundbreaking work in typography, design activism, and his collaborations with cultural icons such as David Bowie. Throughout his career, Barnbrook has challenged conventional design norms, pushing the boundaries of typography and visual communication. He gained widespread recognition for his subversive and politically charged designs, often critiquing consumerism, corporate culture, and social injustice. One of Barnbrook's most notable collaborations was with music legend David Bowie, for whom he designed album covers including Heathen, Reality, and the iconic Blackstar, released shortly before Bowie's death in 2016. His work with Bowie further solidified his reputation as a visionary designer. In addition to his commercial work, Barnbrook is also committed to design activism, using his talent to raise awareness about important social issues. He has been vocal about the responsibilities of designers in shaping the world around them and has contributed to projects advocating for environmental sustainability, human rights, and freedom of expression.
Veronica Bassini is a typographer and art historian. After graduating in History of Art from the Università degli Studi di Milano with a thesis on illustrated magazines and their production methods in late 19th-century Bologna and a diploma in Applied Arts from the Scuola Civica del Castello Sforzesco in art printing, she started Anonima Impressori, a traditional letterpress printing business and safeguarding Italy's typographic heritage. Anonima Impressori is still committed to the recovery and dissemination of typographic culture and printing techniques. She is running a workshop on printing techniques for cultural heritage since 2008 as an adjunct lecturer at the University of Milan and she is holding courses in typography, composition and printing for graphic designers since 2022 at the cfp Bauer school in Milan. She is a PhD in Contemporary Art History at the Università di Genova since 2022, working on the publishing material produced by private art galleries between 1960 and 1980.
Ruedi Baur is a designer, teacher, researcher, citizen of a "World to change". Since the 1980s, Ruedi Baur has thought of his activity as a designer in the context of a civic space to be transformed. Initially working as a graphic designer for many cultural institutions, he organized transdisciplinary teaching in the 1990s based on critical research into the culture of design nourished by the practical experiences developed in his workshops. Claiming an interdisciplinary design very early on, he created the Integral network in 1989 and ran the workshops until 2023: Integral Ruedi Baur, Paris, Zurich and Berlin, then Integral designers. In 2004 he created and directed with the sociologist Vera Baur at the ZHdK in Zurich the Design2context institute, then in 2011 the Institute for critical research in design Civic-City; in 2018, the 10-billion-human university start-up. Its bibliography makes it possible to follow its course, in particular with books such as Architecture-graphics (1998), Des-Orientation 1 and 2 (2008-09) Signs for Peace, an impossible visual Encyclopedia (2012), Facing the territorial brand (2013), A World to change (2017) And suddenly the world was immobilized (2020)...
Cristian Boffelli was born in Vaprio d'Adda in 1972. He graduated from the Brera Academy of Fine Arts in 1996. He, together with four other craftsmen, founded in 2002 the social cooperative L.P.K., which deals with creative activities in the field of psychophysical disabilities where the working tools are ceramics, painting and engraving. He has also pursued a personal career in artistic research that sees him involved in various exhibition projects in Europe, Japan, India, Brazil and the United States. He currently lives between Italy and Japan.
Matteo Bologna is the founder and creative director of the Brooklyn-based branding studio, Mucca, a singular personality whose multidisciplinary background in architecture, graphic design, illustration and typography has helped him build one of the most respected design companies in the United States. Over the course of his distinguished career, Matteo's design approach has earned him strong partnerships with clients in countless industries, from startups, small retailers, and beauty powerhouses to hospitality, where he has designed for several renowned hotels and restaurants. These include Sephora, Barnes & Noble, Target, WeWork, Rizzoli Libri, Whole Foods, Shinsegae, Glyphs, Chora Media and many more. Matteo is also a former board member of AIGA/NY, a professor at the School of Visual Arts and, Kean University and chairman emeritus of the Type Directors Club.
Fontstand, in collaboration with BIG, brings an extension of its International Typography Conference series to Milan.
Five speakers from renowned Italian type foundries and members of Fontstand will share the stage for this three-hour program of talks on type and typography. Hosted by Silvana Amato, President of AGI Italia, the conference will feature presentations by Beatrice D'Agostino, Matteo Bologna (muccaTypo), Cosimo Lorenzo Pancini (Zetafonts), Andrea Amato (CAST), and Giulio Galli (CAST), with a short introduction by Fontstand partner Andrej Krátky.
Branding a food hall with 14 food venues, 400+ products, and a Market and Grocery by using just one font and not making it boring. A single font can have incredible brand-building potential, especially when pushed to its limit. There’s no more perfect example of this than within the Tin Building, Michelin-award-winning chef Jean-Georges Vongerichten’s new marketplace at the former site of NYC’s historic Fulton Fish Market, featuring 14 food venues with restaurants and two grocery stores and locally sourced meats, cheeses, seafood, and grocery items. The varied branding and designs deceptively feature one font throughout the sprawling facility, representing a wide range of voices, cultures, tones, and uses – exemplifying how each font has limitless applications that can help create entire worlds. Hosted by Mucca’s founder Matteo Bologna, this talk will focus on the creation of Tin Building’s No Exit Octagonal (a custom typeface inspired by past Fulton Fish Market vendors) and its broad and varied use across the brand and sub-brands (from signage to digital to packaging and more), showing the power and flexibility of building a brand on a foundation of a single typeface.
Bonvini 1909 is a cultural and creative company born from the recovery of the old stationery and typography shop Fratelli Bonvini Milano, historic shop founded in 1909.
Valeria Bucchetti is a visual designer, Phd in Design. She is a Design professor (Politecnico di Milano), coordinator of Communication Design programme, lecturer of Communication Design and Gender Culture course. She is a member of the PhD Design programme board, of the scientific council at Centro di Ricerca Interuniversitario Culture di Genere, of the editorial board of the series Design della comunicazione (FrancoAngeli). She received the Compasso d'Oro award (1998) as co-author of the multimedia catalogue for Museo Poldi Pezzoli.
Maura Cantamessa graduated from the Brera Academy of Fine Arts. She studied chalcographic engraving since 1989, working on the concept of engraving related to the word and the book. From 1997 to 2007, she was the owner of Edizioni El Bagatt, a publishing house focused on the production of limited edition artist's books. She has collaborated many times with poets and writers - including Fabrizio De André, Claudio Magris, Yves Bonnefoy and Dario Fo - for the creation of artist's books that are part of her varied research path. He lives and works in Bergamo.
Associate professor at the Department of Design, Politecnico di Milano. Editorial design, reinterpreted through the translation paradigm, is one of the themes at the centre of her research and experimental design activities. She is co-curator of the book Design è traduzione (Franco Angeli, 2016) which received an honourable mention at the 25th edition of the Compasso d'Oro ADI.
A research fellow at the Department of Design, Politecnico di Milano, her area of interest lies at the intersection of Communication Design, Gender Studies and Feminist Studies. She is a member of the research group DCxCG, Design della Comunicazione per le Culture di Genere (Communication Design for Gender Cultures) since 2018, and collaborates with the scientific council Centro di Ricerca Interuniversitario Culture di Genere. She is the coordinator of the project We say stop. Graphics to counter violence against women.
Francesco Ceccarelli was born in Modena in 1971. He is an architect, art director and book designer. He is co-founder and creative director of Bunker since 2006 and art director of Lazy Dog, a publishing house specialising in design books, typography, illustration and photography, since 2014. The studio's clients include: Feltrinelli, Il Sole 24 Ore, Maxxi, AIE, Franco Cosimo Panini, Fondazione Reggio Children, Donnafugata, Flos, DePadova, Carraro, Saleri. As book designer he edited, among others, the volumes Olimpia Zagnoli - Caleidoscopio, Pittori di cinema, L'Italia insegna, Bob Noorda. Una vita nel segno della grafica, L'architettura degli alberi and Franco Fontana. Invisiblie. He is a senior member of AIAP since 2017.
He has always been in the world of newspapers: in 2001 he arrived at the daily newspaper il Manifesto. In 2004 he arrived at the daily newspaper La Repubblica, designing sections and special projects of the newspaper (La Domenica di La Repubblica, R2, libri di La Repubblica) and two graphic restyling (2007 and 2014). Since February 2018, he has been Art director of the weekly L'Espresso. He teaches Editorial Graphic, Infographic and Visual Communication History at Rufa - Rome University of Fine Arts, at the Scuola di Giornalismo in Urbino, at Mimaster in Milan and participates in conferences and workshops. His work is his passion: he is convinced that working with images is the greatest fortune that can happen. And this is what he tries to teach his students.
James Clough studied typography in London and is working in Milan since 1971 as a designer, calligrapher, lecturer and historian of typography. In addition to his lectures in Italy, he has taught in England, several European countries and the USA. He is the author of Alfabeti di legno, 2014 (the first history of wooden characters in Italy) and L'Italia insegna, 2015. He wrote a weekly column from 2016 to 2019 for the Italian newspaper La Repubblica.
Presentation of the book "Fonderia Caratteri Nebiolo, 1878–1978. Nuovi studi critici" by Nebiolo History Project
The Nebiolo Society of Turin was Italy's most important typeface foundry. Between the 1930s and 1970s, its art studio - directed by Giulio Da Milano, Alessandro Butti, and Aldo Novarese - designed typefaces that marked the history of Italian graphic design and beyond. The dispersion of archives has made an initial critical assessment of the company's historical heritage difficult, and the international conference Fonderia Caratteri Nebiolo, 1878-1978. Nuovi studi critici held in Turin in September 2021 addressed this issue. The Nebiolo History Project (NHP)—composed of Alessandro Colizzi, Riccardo Olocco, James Clough, Riccardo De Franceschi, Marta Bernstein, and Massimo Gonzato—organized the conference and edited the recent publication of the proceedings. The published proceedings (Lazy Dog Press, 2023) finally make available a broad overview of the most up-to-date research on aspects of the historic Turin-based company that have been little investigated so far. Aimed at scholars, graphic designers, type designers, typographers, and typophiles in general, the volume Fonderia Fonti Nebiolo, 1878-1978. Nuovi studi critici is rich in images and well-documented evidence. It collects original language contributions from Italian and foreign speakers and is intended to give new impetus to historical research on Nebiolo.
Gianluigi Colin (Pordenone, 1956) is an artist, journalist, critic and for many years was art director of Corriere della Sera, where he is currently cover editor of la Lettura. An eclectic figure, for many years he has been conducting artistic research with a strong ethical commitment, using materials existing between the present and memory.
Designing a vision
Gianluigi Colin, one of the founding members of the cultural supplement of the Corriere della Sera explains the genesis of a dialogue project between art and journalism, unique on the international scene.
Aldo Colonetti, philosopher, studied with Gillo Dorfles and Enzo Paci. Scientific Director of IED (1985-2013), since 2014 Professor of high renown at Politecnico di Milano. Director of Ottagono magazine (1991-2014), he has been a member of the Scientific Committee of the Milan Triennale, (2002-2006); of the ADI Presidential Committee, (1991-1992;1998-2002); of the National Design Council, Mibact (2008-2011). He collaborates with Corriere della Sera; he is a member of the Advisor Board of the 3M Foundation, of the Gualtiero Marchesi Foundation, of the CDA of the Ragghianti Foundation, Lucca. Author of essays and curator of exhibitions in Italy and abroad.
Designing a vision
Gianluigi Colin, one of the founding members of the cultural supplement of the Corriere della Sera explains the genesis of a dialogue project between art and journalism, unique on the international scene.
Mario Cresci is a photographer, visual designer and lecturer at the Università ISIA in Urbino. He has investigated the potential of the language of photography, verifying it with the most up-to-date methodologies of contemporary artistic research. He theorised and practised since the 1960s contamination between different expressive disciplines: photography, drawing, installation, performance, video. Some of his photographs are part of the MoMA collection in New York since 1974.
Elvis Crotti is a computer scientist, inconsolable tourist and passionate reader. His short stories can be read in some literary magazines and several anthologies. In May 2012, his first book entitled: Juke box per uomini soli was published by Excogita Editore, Milan. 10 years later he published for PxC publisher the book: La scuola di haiku per corrispondenza di Keta Funazaki. He is co-founder of the publishing series Orme Timide. He is a member of the research group Trame Educative at Milano-Bicocca University.
Freelance type and graphic designer, she studied at Politecnico di Milano, graduating first in Fashion Design and later in Communication Design. She developed her passion for type design in Berlin, working for two years for Bureau Christoph Dunst. She has been working as a freelancer in Milan since 2016, dealing with both custom and logo typeface design and typography in general. In 2020 the typeface Iki Mono with Cast Foundry.
Fontstand, in collaboration with BIG, brings an extension of its International Typography Conference series to Milan.
Five speakers from renowned Italian type foundries and members of Fontstand will share the stage for this three-hour program of talks on type and typography. Hosted by Silvana Amato, President of AGI Italia, the conference will feature presentations by Beatrice D'Agostino, Matteo Bologna (muccaTypo), Cosimo Lorenzo Pancini (Zetafonts), Andrea Amato (CAST), and Giulio Galli (CAST), with a short introduction by Fontstand partner Andrej Krátky.
Unconventional typography, a teaching method
Typefaces are defined by variables that in their infinite combination give shape to ever-changing letters and shapes. What happens when an unconventional parameter comes into play? Unconventional typography can become a teaching method for designers approaching the world of type design for the first time.
Maddalena Dalla Mura, associate professor at the University Iuav di Venezia, studies design and graphic design history, with a particular interest in design historiography and mediation. She is president of the Associazione italiana storici del design - AIS/Design (2021-25).
Riccardo is a typeface designer, trained between Politecnico di Milano and the University of Reading, UK. He lives in London, where he works as creative director at Dalton Maag type design studio. His research activity focuses on 20th century typefaces, their technical challenges and their role in the commercial printed matter of the time.
Giovanna Del Grande is a textile artist trained in fashion design. Her passion for contemporary art is expressed through fabrics. Textile fibres, threads, seams are transformed into Fiber Art works, which she creates and exhibits at international textile art exhibitions. An expert in the science, methods and poetics of narration, she is a member of the Trame Educative research group at Milano-Bicocca University, with which she participates in biographical narrative research and proposes textile art and participatory art activities.
Daniele Delfino is an artist and a researcher of naturalistic expressions with a strong passion for prehistoric art and the cultures of "first world" peoples. He creates sculptures, sound installations, performances and music workshops to share with audiences of all ages using natural objects and materials. For many years he has been proposing his sound instruments to schools of all levels with the project L'Orchestra della Natura and creating site-specific works for contemporary art exhibitions and private venues. A member of the Trame educative research group at the Milano-Bicocca University, an expert in science, methods and poetics of narration, he received in 2018 the UNESCO partnership from the Unesco Ticino Bellinzona club for his projects Orchestra della Natura and Uomini Albero.
Tommaso Delmastro founded the Undesign agency with Michele Bortolami in 2003, where he works as creative director developing communication, branding and customised publishing projects for companies, institutions, publishers and foundations. Ferretti Yachts, Milano Design Week, Martini, Lavazza, Cipriani Food, Superga, Mattel, Gritti Palace, Ducati, Lonely Planet, Slow Food, Reggia di Venaria, Teatro Regio di Torino, Compagnia di San Paolo, Enel, Autostrade per l'Italia, Trenitalia, Stellantis, Philips, Salone Internazionale del Libro, Mondadori, Garzanti, Feltrinelli, DeAgostini and Il Sole 24 Ore are some of the clients for which he has developed communication projects with Undesign. He has collaborated and still collaborates with various schools and universities such as the Politecnico di Torino, the Istituto Europeo di Design di Torino, of which he was deputy director, the Nuova Accademia di Belle Arti di Milano, and the Università degli Studi di Perugia, as a lecturer for different courses and workshops. Awarded at the European Design Awards and the Stack Magazine Awards, selected for the XXIII Compasso d'Oro, he is featured with the works developed by Undesign in numerous exhibitions and publications that explore the themes of visual and communication design, in Italy and abroad.
Ben Ditto is a creative director from London. Ditto’s projects span disciplines including film, creative coding, AI, robotics, print and live experience. His clients include Maison Margiela, Louis Vuitton, Dazed Beauty, Nike and The 1975. Ben’s utilisation of social media as a tool for reportage on topics ranging from military hardware to surgical procedures has gained him a cult online following.
Giovanna Durì began working as an editorial graphic designer in 1979. In 1983 she joined Ferruccio Montanari's studio where she collaborated on projects for national magazines and cultural periodicals. In 1989, together with Laura Morandini, she founded the CDM studio, which initially also worked on advertising graphics. In 1994, he started an activity called "Lateral Works" with Lorenzo Mattotti from which many national and foreign exhibitions were created. Since 2000, she has been mainly involved in publishing and coordinated image for cultural events and curates exhibitions with illustration as a theme. Since spring 2012, she has been the author of books, as well as texts and illustrations for magazines and newspapers. Recently, she has also been teaching at the Accademia GB Tiepolo.
Anna Dusi was born in Milan, Italy, and has been involved in the art world since 1998. From 2007 to 2016 she was deputy curator of the Building Bridges Art Exchange in Los Angeles, an art organisation dedicated to building bridges between different cultures through international art exhibitions, artist exchanges and residency programmes. In 2015 she ventured out as an independent art curator consultant, working with established and emerging artists, creating collaborations with galleries, Foundations and museums between the US, Europe and Mexico. She currently lives and works in Mexico City.
Andrea Fabrizii is a film scholar and music researcher, musician and co-author of the radio program Dannata Balera. Music consultant and Sound Editor for Cam Sugar record label, he has been involved in various cultural projects within the framework of major events in the sector, through concerts, screenings, guided listening, critical interventions, readings and event management. He has written several articles related to the world of music for cinema, and some contributions for monographic publications on musicians or films (Piero Umiliani, Piero Piccioni, Franco Micalizzi, Jazz from Italy, Adua e le compagne, La vita agra). Organiser of the four editions of the festival Appuntamento a Mano Armata dedicated to Italian noir film. A tireless researcher of forgotten and buried sounds, an 'archaeologist' of magnetic tape and vinyl, he is also a veteran of DJing (he started spinning records in the 1990s of the lounge movement), a music events and film festivals organiser, and a vinyl collector with very eclectic tastes (from soundtracks and jazz to Euro-beat, funk, disco and garage punk).
Associate professor at the Department of Architecture, Università di Palermo, she deals with visual communication design. Vice-coordinator of the cdlm in Design e Cultura per il Territorio. Aiap President (2015-18) and Vice President (2009-15). Design Ambassador in the world for Italian Design Day in 2017. She is author of books and essays. She is a member of editorial boards, observatories and European projects.
Luca Ferreccio graduated at SPD Scuola Politecnica di Design in Milan. Senior Lecturer at NABA, Nuova Accademia di Belle Arti, with the courses: Metodologia della Progettazione (design methodology), Packaging Design, Brand Design and Brand Strategy. To this, he accompanied his professional activity, firstly in agencies and design studios, including some of the largest and most established in Europe. Today he runs the branding studio SoFarSoNear.
Emilio Fioravanti was born in Milan in 1945. After completing a graphic design course at the Umanitaria with Max Huber, Albe Steiner, Massimo Vignelli, Giancarlo Iliprandi, Hainz Waibl and Michele Provinciali, Emilio Fioravanti began his professional career at Massimo Vignelli's studio and later at Unimark International, run by Massimo Vignelli and Bob Noorda, an experience that ended in 1968. In 1969 he founded G&R Associati with Davide Bolzonella, Giorgio Fioravanti, Giovanni Galli and Luciano Lorenzi. Within this group, Emilio Fioravanti was mainly involved in public graphics, taking care of the image and communication of theatres, museums, exhibitions, cultural events and publishing. In 1968, Paolo Grassi commissioned him the design of the image of Piccolo Teatro, a work that would accompany Emilio Fioravanti's professional life for a long time and end in 2021, after 53 years. The collaboration with Teatro alla Scala in Milan began in 1972 and will continue for 50 years, ending in 2022. He is responsible for the coordinated image and the realisation of all printed matter and exhibitions promoted by the Theatre. In particular, the entire G&R group is involved in the design and graphics of the exhibition Duecento anni alla Scala at Palazzo Reale in Milan. For the Comune di Milano, he is responsible for the graphics of numerous exhibitions, designing the logo of Palazzo Reale and the graphics of posters for cycles of events and summer shows (Milano Estate) and cycles of concerts in museums (Serate al Museo). Other important collaborations include those for the Società del Quartetto from 1994 to 2016 (with the coordinated image of the Settimane Bach concerts), Milano Musica from 2000 to 2014, and the Museo di Diocesano di Milano from 1997 to 2013. Major clients in the private sector include Artemide, Arflex, Olivari, Fontana Arte, IBM, Letraset, I Viaggi del Ventaglio, Techint, Gruppo Humanitas. After the company ceased trading at the end of 2022, he opened the Emilio Fioravanti studio, in continuation of his previous work.
Davide Fornari is a full professor at ECAL/University of Art and Design Lausanne (HES-SO), where he is leading the Research and Development department since 2016. He teaches at SUPSI University in Mendrisio and at the Design Academy of Eindhoven. He is a member of the Federal design commission of the Swiss Federal office of Culture. Among his publications: Mapping Graphic Design History in Switzerland (Triest verlag, Zurich 2016), Carlo Scarpa. Casa Zentner a Zurigo: una villa italiana in Svizzera (Electa, Milan 2020), Swiss Graphic Design Histories (Scheidegger & Spiess, Zurich 2021), Olivetti Identities. Spaces and Languages 1933–1983 (Triest verlag, Zurich 2022).
Federica Fragapane is an independent information designer specializing in creating projects and data visualizations as a freelancer. Over the years, she has designed data visualizations for Google, the United Nations, WHO, the Publications Office of the European Union, BBC Science Focus, and Atmos, and she collaborates periodically with La Lettura - Corriere della Sera. Many of her projects take an experimental approach, carefully selecting visual languages to encourage readers to engage with the narratives conveyed by the data. In 2023, the Museum of Modern Art (MoMA) in New York acquired three of her data visualizations, making them part of its Permanent Collection.
Francesco Franchi is a journalist and the deputy creative director of La Repubblica. He earned his degree from the Polytechnic University of Milan with a thesis on graphic journalism in daily newspapers, an academic project which turned out to be, over the years, the starting point for a remarkable professional career. He started his career at LeftLoft, during the years in which infographics were becoming more popular in Italy. In 2008 he joined Il Sole 24 Ore as the Creative Director of IL. Intelligent Lifestyle, a magazine that won many international rewards for its innovative design. As of 2016 he has been a member of the editorial staff of La Repubblica, which he redesigned twice in three years. He is a member of AGI and is the author of several books, including Designing News and The Intelligent Lifestyle Magazine.
Following his BA thesis on tactile typefaces at the ISIA in Urbino, and an MA in Typeface Design at the University of Reading, he teaches typeface design and typography at the Pxl-Mad School of Arts in Hasselt, Belgium. He’s also a PhD candidate at ReadSearch, a research lab at the University of Hasselt, studying parametric typeface design for legibility. He’s been collaborating with the Foundry since 2018.
Fontstand, in collaboration with BIG, brings an extension of its International Typography Conference series to Milan.
Five speakers from renowned Italian type foundries and members of Fontstand will share the stage for this three-hour program of talks on type and typography. Hosted by Silvana Amato, President of AGI Italia, the conference will feature presentations by Beatrice D'Agostino, Matteo Bologna (muccaTypo), Cosimo Lorenzo Pancini (Zetafonts), Andrea Amato (CAST), and Giulio Galli (CAST), with a short introduction by Fontstand partner Andrej Krátky.
Anything to declare, then, about AI and typography without sensationalism?
The talk is a report on what is going on in a research lab in Hasselt (Belgium) concerning Generative AI and fonts. How the parties involved communicate: type designers, data scientists, AI specialists and theorists;
the explored technologies, the projects for future developments, and the thoughts about this phenomenon in general. And, in particular, the viewpoint of a type designer who tends to loathe sensationalism.
Michele Galluzzo, graphic designer, PhD in Design Science, has been a researcher at the Faculty of Design and Art of the Free University of Bolzano (2020-23) and is currently a professor at the Università Iuav di Venezia. He was a research assistant and graphic designer at the Archivio storico del Progetto grafico AIAP in Milan (2014-17) and a member of the editorial board of the international graphic design journal Progetto Grafico (2018-22). As a researcher he has collaborated with several historical archives, including Fondazione Pirelli, Gruppo Campari, Associazione Archivio Storico Olivetti. He has been curating since autumn 2019 the @logo_irl project, investigating the social history of logos, and he co-founded in 2020 - with Franziska Weitgruber - the design/research duo Fantasia Type.
Silvia Gasparotto, PhD, is an associate professor at the University of the Republic of San Marino and Vice Director of the master’s degree in Interaction & Experience Design. She is the author of many publications and carries out research in the fields of Design for Cultural Heritage, Interaction Design, Design Theory and Collaborative Practices.
Moreno Gentili is a writer, communication consultant and has been, until 2007, a photographer. His books include In Linea d'Aria (Feltrinelli), La Ferrari (Skira), Illibertà - Tempo che non ti aspetti (Excogita), Viaggi di memoria (Bompiani - RCS Educational), Rivedute Veneziane (Idea Books) Habitat (Art&), NYC, New York Revisited (Charta), Sguardo Nomade (Archinto), L'Inferno dentro (Sonda), On the move: Autogrill oggi (Skira), Suite Sarajevo (Archivi del '900), African Heroes (Skira), Milano 1944, un amore (Skira), Cento anni di futuro: la storia dei Guzzini (Skira), Billy since Zurigo (Skira), Terra arsa Tempo dovuto (La vita felice), No, (E. Pulcinoelefante) and others. Among his projects are: the redesign of the Museo Fratelli Guzzini in Recanati; the redesign of Branca Museum in Milan; the Harmonia Mundi project, a permanent exhibition at the Rcs headquarters in Milan; the design of Autogrill with Al Gore, Steven Spielberg, Marc Augé and other authors to tell the story and successes of the company; the film The Italian TCI on the 110-year history of the Italian Touring Club; the film Search me on the occasion of the opening of the Ivrea Multifunctional Centre of Bracco Industries and the new Bracco is Culture, the documentaries about Fashion, Design and Technology of the programme Blù for Telepiù; the Vulcania project, a permanent installation of the new Centro Stile-Fiat in Turin; Brembo with works by B. Fässler, B. Ginammi, I. Bochicchio, M. Airó, S. Codignola, M. Mulas, M. Migliora.
Beppe Giacobbe is an illustrator. He collaborates regularly with Corriere della Sera and other periodicals. He draws pictures and covers for Italian and international publishers. Born in Milan in 1953, he started drawing from an early age and painted by getting his fingers dirty with colors from his father's palette. Around the age of 10, he made some copies of Morandi and Cezanne, at the same time studying piano. During his high school years, he played in a rock band, playing until late at night on trips far from Milan, but too many absences and poor results cost him a failing grade and a 'forced job' in his father's fabric shop. Then came the happy period at the Accademia di Brera and three summers at the School of Visual Arts of New York, absorbing the moods and atmospheres of the Big Apple. With the birth of his son Marco, he began illustrating children's books for French and American publishers, collecting several awards. Teaching is for Beppe Giacobbe an important moment of exchange with young people from whom he says he has learnt a lot in his 24 years of teaching, first at the IED in Milan and then at the ISIA in Urbino.
Graphic Days® is an innovative cultural center that curates and implements cultural projects with social repercussions: it deals with visual and social design. Graphic Days® is an international annual festival of scientific dissemination, experimentation and research and an observatory on visual and social design thanks to the collaboration with a network of international and local actors. Graphic Days® is a space for cultural dissemination through the curation and promotion of projects, exhibitions and artistic residencies. Graphic Days® is a design lab, a laboratory for projects that, through social design, develop actions on the territory with social repercussions (from urban regeneration to initiatives of active citizenship). "We mix design and people" is the claim: thanks to its ability to communicate in a visual and immediate way, visual design reduces the distance between a message and its recipient, it conveys information and stimulates debate with the aim of making the beneficiaries active and oriented towards change. For us visual design is the tool to create an encounter between people, providing them with new ways of interpreting and using social innovation projects through a design oriented multidisciplinary approach.
Neologia Award Ceremony Award ceremony for the winning projects of the Neologia exhibition.
Gaetano Grizzanti, designer and lecturer, lives and works in Milan. He founded Univisual in 1986, a design studio specialised in trademark and identity system design, obtaining several international awards and recognitions. Former member of the National Board of Aiap and expert for Court of Milan in Trademark matters. Author of the book Brand Identikit - Transforming a Brand into a Brand. Founder of the Associazione Campo Grafico, namesake of the historic magazine, to preserve its cultural and documentary memory.
In Milan since 1870, the Casa Editrice Libraria Ulrico Hoepli still accompanies with its volumes the training of professionals in various areas, including architecture and design. The Libreria Hoepli, located in the iconic building designed by Figini and Pollini, is a landmark for the city and is characterised by its wide availability of volumes, in foreign languages as well.
Andrea Kerbaker was born in Milan in 1960. Author of fiction and non-fiction books, he runs the Kasa and Kapannone dei Libri where he keeps his collection of over 35,000 volumes. He collaborates with the Italian newspaper Corriere della Sera and the Sunday supplement of Sole/24 Ore.
Andrej Krátky is a Slovak type designer from Bratislava and co-founder of Fontstand – a font discovery and streaming service. He studied in the Czech Republic and the USA and graduated from the Type & Typography Studio at UMPRUM in Prague. As a creative director, he has led successful advertising campaigns for local and international clients. He designed the typefaces Bradlo, Nara and Nara Sans.
LaTigre is a graphic design studio founded and directed by Luisa Milani and Walter Molteni, an internationally recognised creative duo and AGI member. Since 2009, the studio has been constantly and tirelessly searching for multiform and kaleidoscopic visual languages. Their formal research is permeated by synthesis and a vibrant use of colour, the boundary between abstract and figurative becomes at times indefinable. In recent years the studio has collaborated on an ongoing basis with Abitare, Apple, Bitossi Home, Bulgari, Living - Corriere della Sera, MaxMara, New York Times, Wired USA, and many others.
Gianni Latino (Syracuse, 1976) is a graphic designer, teacher and author. He is one of the most established names on the Italian graphic design scene. Since 2000, he has been working on visual identity for public and private entities, cultural communication, book design and curating public exhibitions. He is professor of Graphic Design at the Accademia di Belle Arti in Catania, where he serves as headmaster. He is a member of the Consiglio nazionale per l'alta formazione artistica e musicale (Cnam). Author and editor of 13 books, his debut was Graphic design. Guida alla progettazione grafica(LetteraVentidue, 2011). In 2016, he was selected among the 24 most established and influential Italian graphic designers for the exhibition Signs. Contemporary Italian Graphics. In December 2022 he gave a TED talk in the TEDxVittoria format with the talk The courage to design for the community.
Lazy Dog Press is an independent publishing house, founded in 2012 in Milan. The name comes from the famous pangram: «The quick brown fox jumps over the lazy dog», a sentence containing the entire alphabet. Their catalogue is dedicated to visual culture, with texts on calligraphy, illustration, photography, architecture, typography and design, as well as essays on the same topics. The books are designed and produced with sartorial care and particular attention to the choice of materials, content, production and, above all, graphic style. Published authors include Aoi Huber Kono, Beppe Giacobbe, Bob Noorda, Cesare Leonardi, Franca Stagi, Charles H. Traub, Elisa Talentino, Francesco Dondina, Franco Fontana, Franco Matticchio, Guido Scarabottolo, Luca Barcellona, Gus Powell, Gusmano Cesaretti, James Clough, Jost Hochuli, Katsumi Komagata, Lorenzo Mattotti, Olimpia Zagnoli, Pino Tovaglia and Riccardo Olocco.
LetteraVentidue was born in 2007 in Sicilia out of the energy of an architects' group, who believe that the book is an essential tool to spread knowledge, but it's also a timeless design object. Each book is made through a constant dialogue between editor and author over contents, the graphic design and the editorial capacity. LetteraVentidue is found in all the most important international and national bookshops, with a wide catalogue available on architecture and design.
Valentina Manchia teaches semiotics for design and visual communication at Politecnico di Milano, Università di Bologna, ISIA Urbino and ISIA Faenza. She is interested in the evolution of the contemporary visual landscape. She is the author of Il discorso dei dati. Note semiotiche sulla visualizzazione delle informazioni (FrancoAngeli) and her articles have appeared in Doppiozero, Progetto grafico, Alfabeta2, Pagina99 and La Lettura.
Emanuela Mancino teaches Philosophy of Education and Pedagogy of Communication at the University of Milano-Bicocca. She conceived the Laboratory of Philosophy and Pedagogy of Cinema and the research group Trame Educative, which she directs, together with Scuola di Autobiografia at Casa della Cultura in Milano. She is among the teachers of the Graphein - Società di Pedagogia e Didattica della scrittura course. She is part of the Cultural Committee of Casa della Cultura in Milan. She created and directs the Scuola di Sguardo, Bellezza e Scrittura at the Convento dei Cappuccini in Monterosso. She is a member of the Ethics Committee of the Veronesi Foundation. Author of numerous articles and essays, among the latest: Lì, dove ci incontriamo. Appunti per una pedagogia dell'imprevisto (2020); Guardare (Cittadella, 2020); Il filo nascosto. Gli abiti come parole del nostro discorso col mondo (Angeli, 2021). I passi delle donne (2021, Progetti per Comunicare); Educazione e neoliberismi. Pratiche per una comune umanità (Metis, 2022, with M. Rizzo); Capi delicati (2024, Progetti per comunicare).
Architect and designer, Phd in Design. Regular Professor of Industrial Design at La Sapienza Università di Roma. Member of AIAP and ADI, Member of the Consiglio Italiano del Design of MIBAC and of the Disegno+ commission of MISE. President of the Master's Degree Course in Design Visual and Multimedia Communication 2007/2023. He has curated design and graphics exhibitions. He has been editor-in-chief of DIID magazine, director of Design for Made in Italy, editor and member of editorial boards of several national and international scientific design magazines.
Sergio Virginio Menichelli is a graphic designer from Milan. He studied graphic design at ISA in Monza, ISIA in Urbino and Atelir AG Fronzoni and photography at the Scuola Umanitaria Riccardo Bauer in Milan. He worked in various design studios from 1990 to 1996, including: Sottsass Associati Milan, Memo New York, Studio De Lucchi Milan. Together with Barbara Forni and Cristiano Bottino, he founded in 1996 Studio FM Milano, where he works for many Italian and international clients. For more than twenty years, Sergio Menichelli has been very dedicated to teaching, working in many schools and universities: from 2001 to 2006 and from 2018 to 2020 at the Politecnico di Milano; from 2007 to 2010 at the ISIA di Urbino; since 2007 at the Università di Design in San Marino; since 2020 at the IUAV di Venezia; since 2023 at the ISIA di Roma.
Armando Milani, one of the most important international figures in Italian graphic design, a member of the Alliance Graphique Internationale, of which he was president for three years, works between Milan and New York and has collaborated with Antonio Boggeri, Giulio Confalonieri, and Massimo Vignelli. The United Nations released one of his posters in 2004 and the Human Design Collection series of works. He has taught Graphic Design at Cooper Union, Art Director Club in New York, Peking University, University of Kansas, Parsons School in Santo Domingo, Mexico University in Acapulco, University for Foreigners in Perugia, European Institute of Design, Milan Polytechnic, and Raffles Milano.
Maurizio was born in Milan where he attended Albe Steiner's courses at the Umanitaria. He takes his first steps with Giulio Cittato and Armando Milani. His projects are mainly oriented on logos, corporate images, wayfinding programs and cultural posters. Intense was the teaching career between private schools and universities. In 2005 he received an honorary degree in Communication Science from ISFOA University.
Monotype’s fonts and technologies are designed to enable creative expression. We have a library of over 150,000 fonts from the world’s most celebrated and gifted type designers and foundries. Our library includes some of the most famous and widely-used fonts, such as the Helvetica®, Univers® and Frutiger® typeface families, as well as new innovative fonts like Posterama and Masqualero. In the hands of designers our typefaces flourish, becoming a vehicle for innovative, ideas, and poetic forms of expression.
Sociologist of cultural processes at Università Statale di Milano, she obtains a PhD in Philosophy of Knowledge at Planetary Collegium, Plymouth University (UK). She has been collaborating since 1999 with international research institutes (Università Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia), magazines and communication agencies. She directs the Communication and Graphic Design Area of NABA, Nuova Accademia di Belle Arti, where she teaches Sociology of Cultural Processes and Future Scenarios since 2004 (the course won the Education Excellence Award 2023). He recently designed the Master in Sustainable Innovation Communication, also collaborating with the City of Milan, Verde-Ambiente department. She participates in several interdisciplinary and inter-university platforms in collaboration with associations and educational institutions (Libera, Università Statale, Università Bocconi, Università Cattolica, Politecnico di Milano). Recent publications include University must be saved!, Digital Automation in Educational Field and Una cosa come questa potrebbe andare bene?
Wayfinding and public spaces
The exhibition displays the tables of directional signage/wayfinding designed by the students of the three-year course in Graphic Design and Art Direction of NABA, Nuova Accademia di Belle Arti, guided by Professor Luca Ferreccio for the classes of Brand Design and Future Scenarios, with Patrizia Moschella, Communication and Graphic Design Area Leader. Despite the attention to inclusivity policies, there are still evident planning gaps addressed in the classes, which aim to create new best practices in communication and accessibility.
Fragile Signals
One of the main reasons for the lack of accessibility in the current directional signage systems is the use of a mainstream model based on average users, the lack of communication in the design of public spaces and “non-places”. Starting from the cultural genesis of social exclusion practices, this talk addresses the need to change the standard for designing inclusive directional signage/wayfinding systems. Curated by the Communication and Graphic Design Area of NABA, Nuova Accademia di Belle Arti.
15 years of great brands at NABA
The exhibition presents a selection of panels representative of the projects carried out over the past 15 years in the Creative Lab by the students of the BA in Graphic Design and Art Direction at NABA, Nuova Accademia di Belle Arti in collaboration with nationally and internationally renowned companies, associations and businesses, such as Centri Porsche in Milan, San Benedetto, Venchi, Rolling Stone, and many others. The Creative Lab was established with the precise scope of bridging the academic and professional worlds by offering real-world briefs to third-year students of the BA.
Luca Negri, Milan, 1956. Graphic designer, brand identity expert, creator of signs, texts and visual codes, he has always been interested in the relationship between the complexity of the global image and the detail of individual components. After the classical studies he interrupted the faculty of architecture to carry on the graphic design studio of his father Ilio, who died prematurely. In 1983 he founded, with Marta Amati, the Luca Negri & Associati studio, which he still owns today. Art director of Negri Firman PR & Communication and professor of Brand Identity at the IED in Milan.
Catharin Noorda, architect, graduated from Politecnico di Milano and opened the associated firm AArchitetti with architect Mauro Schiavon. Over the years, the firm has dealt with numerous projects of both interiors and construction in the private and public spheres. One of the most in-depth topics concerns Fitness centers and SPA wellness areas, where more than 20 years of experience made an important contribution in developing the role of the architect, in the innovative definition of both spaces and functional logics, in synergy with national and international brands in a sector that is always changing.
Sina Otto is Creative Type Director at the font and technology provider Monotype in Berlin. In this role, she advises brands and agencies on how to transform their brand identity through typography. Before joining Monotype in 2023, Sina worked as an independent creative and with renowned agencies such as UDG in Berlin and Proximity/BBDO in Milan, as well as publishers such as Axel Springer AG and DIE ZEIT. In 2015, she was accepted into the Art Directors Club, Germany.
Cosimo Lorenzo Pancini, creative director of Zetafonts; is a type designer, graphic artist, lecturer and teacher of creative direction. Since acquiring his first typeface (a Letraset transferable of the Arnold Boecklin font) at age nine, he has continued to experiment with letters, both written and drawn. He lives in Florence with a cat named Bodoni and too many books, confident in David Carson's idea that "Graphic Design will save the world, right after Rock and Roll does."
Fontstand, in collaboration with BIG, brings an extension of its International Typography Conference series to Milan.
Five speakers from renowned Italian type foundries and members of Fontstand will share the stage for this three-hour program of talks on type and typography. Hosted by Silvana Amato, President of AGI Italia, the conference will feature presentations by Beatrice D'Agostino, Matteo Bologna (muccaTypo), Cosimo Lorenzo Pancini (Zetafonts), Andrea Amato (CAST), and Giulio Galli (CAST), with a short introduction by Fontstand partner Andrej Krátky.
Letters for the Future
In his talk Zetafonts’ creative director Cosimo Lorenzo Pancini will lead the
audience on a typographic journey, searching for personal passions and obsessions that can give the visual designer's work deep meaning.
Parco Gallery is the graphic design gallery and bookshop of Parco Studio, graphic design practice founded in Milan by Loredana Bontempi and Emanuele Bonetti. Visual culture has always been at the core of Parco’s practice, who is designing images that tell stories about the contemporary from 2010. The power of visual and the impact of communication together with passion for exchanging and collaborating with other designers, are making Parco Gallery the hub of an international network of design professionals. Parco distributes local and international publishers, with care about topics going from graphic design and visual representation to topics more related to society, ethics, politics, sustainability and climate change.
Hotpot is a project by Parco Gallery: a bi-monthly publication on graphic design research, theory and history. Every two months, a new article by international personalities from the world of design is shared via newsletter and then made available online for free. The first two contributors are Davide Fornari, who explores the link between the Swiss and Italian graphic design traditions, and Vera Sacchetti, whose reflections focus on the role of women in design throughout history.
Parco was founded as a graphic design studio in Milan by Loredana Bontempi and Emanuele Bonetti. Since 2010 it has been designing communication systems and visual strategies to give shape to its clients' content, with a focus on issues of socio-cultural relevance and in constant search for possible intersections with contemporary visual culture. Since 2018 Parco is also Gallery, the first gallery in Milan specializing in graphic design, regularly hosting exhibitions and events by Italian and international artists and designers.
Lorenzo Petrantoni was born in Genoa in 1970. After studying graphic arts in Milan, he moved to France to work as a Press Art Director at Young&Rubicam. After his return to Italy, he went on to work with some of the greatest communication agencies. He then took some distance from the advertising world in order to fully dedicate his time to his illustrating career. His passion for graphic design and his fascination for the 18th century combine in his illustrations. He uses images from textbooks and dictionaries dating back to that period which he discovered while browsing booksellers. His are profoundly unique illustrations, which give life back to words, events and characters that would otherwise be forgotten. He has used his art to create campaigns for prestigious brands, he has worked with international magazines and he has had exhibitions in many shows all around the world. He now lives in Milan, he is a member of the 59ème Demi Brigade de Ligne in Marengo and he positively loves Perrier.
Mario Piazza (Gorgonzola, 1954) is an architect but has been involved in graphic design since 1980, which he learned as a self-taught artist. He founded in 1996 46xy, a graphic design and historical-critical research studio on visual communication. From 1992 to 2006 he was president of AIAP. He founded in 2009 CDPG/Aiap, the first historical archive in Italy dedicated to graphic design. He has been teaching since 1997 at the School of Design of the Milan Polytechnic. He has been creative director of Domus, editor and art director of Abitare and designed the image of Einaudi paperbacks. He has published books and curated exhibitions dedicated to graphic design and its history.
Massimo Pitis is a graphic designer and art director; he works in many areas of visual communication such as corporate and brand identity, editorial, digital and exhibition design. Founder of Vitamina, he becomes later Creative Director of Landor Associates Italy. In 2007 he founds Pitis, (later Pitis e Associati) design consultancy focused on branding, editorial design & visual communication. In 2001 he wins the Italian Art Director’s Club Prize for Corporate and Brand Identity. From 2005 to 2007 he chairs the Bureau of European Design Associations and is now member of the Type Directors Club. Pitis lectured and held workshops at Raffles, SPD and IED in Milan, IUAV in Venice and San Marino, Politecnico di Milano, La Sapienza in Rome. He's been invited to represent Italy at the Design Biennale in Gwangju (South Korea), and at the Icograda Congress of Nagoya (Japan). In 2016, together with David Moretti, his design of Wired Italia has been awarded as “Magazine of the Year” by the Society of Publication Designers, among many other medals at SPD over the next years. In 2023 he won the European Design Award for the category Magazine Design.
Andrea Rauch has been designing under the Rauch Design label since 1993 and has designed images for public bodies, cultural institutions and political movements. His posters are part of the collections of the Museum of Modern Art in New York, the Louvre Musée de la Publicité in Paris, and the Museum für Gestaltung in Zurich. He has designed the visual identity of the Region of Tuscany, the Municipalities of Siena and Ferrara. In 2008 he was in charge of the institutional image of the MAV, the virtual Archaeological Museum of Ercolano, which brings together the historical experience of the Neapolitan archaeological area. In 1993 the Japanese magazine Idea included him among the '100 World Top Graphic Designers'. Featured in the latest edition, 1994, of Who's who in Graphic Design. In 1998 and 2002 Editions Nuages published the volumes Design & Identity and Dis-continuous, two extensive surveys of his graphic design work. For The Usher House he edited the volume Il racconto della grafica, Storie e immagini del graphic design italiano e internazionale dal 1890 ad oggi (2017). From 1994 to 2002 he taught Graphic Design at the Communication Sciences course at the University of Siena. In 2010 he is among the founders of the publishing house Prìncipi & Princípi. He has exhibited drawings and graphics all over the world.
Elisa Richelmi, 1984. A graphic and interior designer, she is a partner in XXY Studio. In more than fifteen years of activity she has developed the idea that effective and meaningful design must combine formal cleanliness with the ability to arouse emotion. She has curated the identity of companies, organizations, product lines and editorial projects for some of the most important Italian publishers, such as Iperborea, Mondadori, Rizzoli, Utet, Bollati Boringhieri, Sonzogno and Corriere della Sera.
Laura Rota, graphic designer, is the coordinator of the Graphic Design course of the International School of Comics, Milan branch, of which she is also a lecturer. An established graphic designer, she has worked over the years for brands, magazines, publishers and important companies such as Longanesi, Conad, Astra, Rinascente, Pangea onlus, AlL onlus, Do&Ma onlus, Mustela, Espero, Chicco, Istituto Stomatologico Italiano, Varadero/diSaronno, Terme di Saturnia, Bindi, Al Associazione Autori di Immagine, Siladen Resort & Spa, Interni, BMM magazine, Madame magazine. In 1997 she founded Rebelot studio together with Paolo d'Altana, of which she is a partner. Since 2022 she has undertaken an authorial artistic path, painting geometrical-abstract paintings in which she investigates the sense of compositional and chromatic balance.
Nicolas Rouvière, co-founder and creative director of Keribus éditions in Paris, looks with curiosity at the culinary world. Different and original projects are mixed in the publishing house's catalogue: corpus on bread, sake or artisanal vinegar, graphic novel on Vietnam, starred chefs, cooking anthology, Kouglof design, wine color chart... An approach where graphics try to make our senses present on paper. Beyond the culinary field, in recent years he has designed the graphic identity and signage for the Velvet Underground exhibition at the Philharmonie de Paris, Photoquai for the Musée du Quai Branly, and the Kanal exhibition at the Centre Georges Pompidou in Brussels. He also designs books on photography, architecture and art. The book he designed for Colombian artist Luis Carlos Tovar won the prestigious award from the PhotoElysée museum in Lausanne in 2021. His collaboration with this museum has resulted in a collection La photo pour les enfants, of which he is the author of the first four titles.
Vera Sacchetti (Lisbon, 1983) is a Basel-based design critic and curator specializing in contemporary design and architecture. She co-founded Foreign Legion with Matylda Krzykowski, a curatorial initiative that has focused on the invisibility of women and minorities in historical and contemporary design. Other themes in her work include sustainability, democracy, and postcolonial futures. Sacchetti teaches at HEAD Geneva, and in 2020 joined the Federal Design Commission of Switzerland.
His education can be defined as cross cultural. Photography, graphics, design, art, video connote a path of both professional and personal growth, having as a synthesis point, in 1994, the founding of Oikos Associati, a visual communication studio that evolved into Oikos Creative Lab in 2015. Over time, professional growth and continuous research led him to focus in the area of creative direction and communication strategy development. His natural curiosity and interest in design, graphics, architecture and the fashion system, materialized in a specific focus on the communication and strategic systems and modes of these areas. Alongside his professional career, over time he has combined teaching activities as a subject expert at Politecnico di Milano and participated as a lecturer in several masters courses at Istituto Europeo di Design (IED, European Design Institute). Since October, 2016 he has been an ambassador of Associazione Italiana design della comunicazione visiva (AIAP). He is distinguished by a personal approach to the themes inherent to Brand purpose and Brand image, analyzing with transversal non-academic modalities, involving analyses, curiosity, empathy, study, culture. He intends creativity and curiosity not as an end in themselves but as elements of cross-reading, then arriving at codifying attitudes, languages, signs and forms useful for creating identity in the holistic sense of the term.
Rainer Erich Scheichelbauer was born in Vienna, and studied photography, philosophy and Dutch. Today, he creates and produces typefaces, teaches type design, gives type design workshops, translates Dutch books on typography into German, and writes articles and Python scripts. Rainer joined the Glyphs team in 2012, and has been writing tutorials and its handbook. In 2014, he started the foundry Schriftlabor.
We are a group of professionals who design and implement products and services for the communication of cultural heritage and landscape: projects intended to become messages, objects, actions, narratives We interpret the signs we encounter in our continuous research, creating integrated projects with and for territories, artists, institutions, companies and universities. In fact, we propose ourselves not only as suppliers of products and services but also as partners to design, produce, and distribute in innovative and long-lasting ways. In a vision of cultural enterprise, we aim for quality, understood as research, authenticity and planning at every stage of design and production. Attention to ecological impact guides the choices of materials, processes and distribution. PxC, an acronym for "projectsforcommunication," was and is a manifesto for affirming the necessity and value of design. PxC was founded in 2005 in Ceglie Messapica, in the Puglia region of the Itria Valley. We are deep connoisseurs of our territory and draw inspiration from it. Independent publishers 100% Made in Puglia, parallel to projects in the fields of micro-publishing, maps and information systems, corporate communication, we have developed Product Design with a focus on museum merchandising. We make use of a transversal expertise that includes knowledge of production processes and the characteristics of the different materials with which we design.
Silvia Sfligiotti is a graphic designer and critic, lecturer at ISIA Urbino and the University of the Republic of San Marino. Curator of publications and exhibitions on visual communication, including the series Antologia di cultura grafica, she has given workshops and lectures in European universities and design schools. She is particularly concerned with the history and criticism of graphic design and design education from a somatic perspective.
Benedetta Sipioni is an art historian and educational specialist. She lives and works in Milan and is involved in designing and conducting art workshops for children with a special focus on the theme of unstructured spaces and materials. Adjunct lecturer for educational mediation workshops and for the course of Educational Mediation and Group Strategies of the Faculty of Education Sciences - Bicocca University. She is involved in training and consulting in the school sector.
Marta Sironi is an art historian with research interests in the history of twentieth-century illustration and publishing graphics. She is a lecturer at ISIA Urbino and NABA Milan. Among her latest publications: Giulio Bizzarri arte divertissement pubblicità (with Alessandro Gazzotti and Musei Civici di Reggio Emilia, Corraini 2024); Il libro bello. Grafica editoriale in Italia tra le due guerre (Unicopli, 2019).
The visual culture between Italy and Switzerland from the 1930s to the postwar
Huber and Steiner had a solid professional relationship and a deep friendship, born primarily during the Resistance years. Against the background of these personal events, we will reminisce on the ancient relationship between two nations that, for many years, shared the same culture and experiences in the field of graphic design and, more broadly, of visual cultures.
Ascionemagro is a Milan-based graphic design and art direction studio founded in 2013 by Valentina Ascione and Onofrio Magro. It is specialized in the design and development of complex visual identity systems declined on analog and digital media. It works in commercial, artistic and cultural fields and follows a design method based on research, study and dialogue with the client.
Studio FM Milano deals with Graphic design and Art direction with particular attention to the world of architecture, industrial design, art and culture. It was founded in 1996 by Barbara Forni and Sergio Menichelli thaht they worked togheter in Ettore Sottsass' studio in the ealry nineties years and by Cristiano Bottino returned from New York. As well as by the three founders, the FM study is is made up today of others youngers four designer partners: Libero Corti, Domenico Liberti, Francesco Scagliarini e Ilaria Tomat. Over the course of his 27 years the FM study Milan has worked for italian public clients such as: Biennale di Venezia: Padiglione Italia 2014, IMUV: Musei civici di Verona, Expo Milano 2015, Mudec: museo delle culture di Milano, Mufoco: Museo di Fotografia Contemporanea, Comune di Milano, Regone Lombardia, Comune di Roma, OGR Officine Grandi Riparazioni di Torino, Triennale di Milano. Private clients like: Brioni, Benetton, Cassina, Coop Italia, Dainese, Electa, Fondazione CRT Torino, Molteni, Mondadori, Museo Egizio Torino, Salone del Mobile di Milano, Poltrona Frau, Rizzoli, Rubelli, Tecno, Upim, Zegna. International clients like: Amorim Corticeira Portugal, Doha International Airport, Expo Zaragoza 2008, Electrolux, Oxford Metrica UK, Valor Life Liechtenstein. FM's projects range over from printed paper to the digital field, from publishing to exhibition and signage projects. The studio's work for Italian and international clients has earned many awards and publications over the years.
òbelo is a studio founded in 2014 by Claude Marzotto and Maia Sambonet, active in the field of editorial graphics, cultural communication and training, both in universities and in the form of workshops in different contexts. The studio's clients include 10CorsoComo, Assab One, Fondazione Cariplo, Fondazione Elpis, Maat Museum Lisbona, Humboldt Books, marinonibooks, PAC Padiglione d'Arte Contemporanea, Triennale Milano.
Cultural association and research agency (founded in 2014 in the Via Padova Milan neighborhood) implements community design, social-relational design and public space projects through the inclusion of fragile communities in an intergenerational and intercultural way.
Professor in Design with dual affiliation at the University of Parma and the Polytechnic University of Turin. Founder of the Innovation Design Lab and President of the inter-university degree program in Sustainable Design for the Food System. Editor of Graphicus magazine. Designing Communication; coordinates research in the field of communication for sustainability.
Cristina Taverna was born in Alessandria. Attending a Jannacci show at the age of fifteen, she decides that Milan will be her city. She finds herself immersed in '68 living it between the piazzas, her little room at the nuns' in Via Carducci and Bocconi University where she graduates in French Literature. She followed a specialization course also in French Literature at the Sorbonne and, at the end of the 1970s, during a collaboration at the Graphica Club gallery in Milan, she met Roland Topor, it was this meeting that made her realize that the kind of art she wanted to exhibit was illustration and comics. The adventure of the Nuages gallery was born in 1981, where she began to exhibit works by important authors such as Folon, Moebius, Hugo Pratt, Andrea Pazienza to which other great artists would be added, Mattotti, Luzzati, Milton Glaser, Brad Holland, Matticchio, Guido Crepax, Muñoz, just to name a few. Nuages became also a publishing house in 1989, among its series The Illustrated Classics and Carnet de voyage. From 1986 to the end of 1999 her father, Pio Taverna, took the Alessandria-Milano Porta Genova train from Monday to Saturday to help her with intelligence and passion. With the 1987 exhibition I manifesti di Folon at the Museum of Vicenza, she also began her activity as curator of large public exhibitions hosted in historic venues in Venice, Siena, Paris, Lumezzane, Pisa, Palermo, Milan, Brussels, Varese, Lugano. She began in 2011 to write stories about her friendships with authors, at the moment these volumes, Hugo Pratt, Emanuele Luzzati, Moebius una vacanza a Stromboli and Folon over the rainbow, have been published in the Incontri series.
Barbara Virginia Tedeschi, 1991. Graphic designer and type designer. Teaches and works as a freelance designer in the field of graphic and type design. Fascinated by process rather than product, she understands design as a place of study and experimentation. In 2021 she won the international competition Olivetti Type it now.
Associate Professor, he conducts his research in the area of Communication and Interaction Design. He has more than two decades of teaching experience at the School of Design, holding design workshops in digital communication. He is currently vice chancellor for communication and cultural events at the Politecnico di Milano.
Tomo Tomo is a visual design studio, founded in Milan in 2018 by Davide Di Gennaro and Luca Pitoni. Specialized in editorial design and visual identities for creative brands and art institutions. Among the studio's main clients are Biennale di Venezia, Teatro alla Scala, Gruppo Mondadori, Iperborea,Touring Club Italiano, Il Sole 24 Ore, Triennale Milano and Zanotta. The two founders have extensive teaching experience at the Politecnico di Milano, the ISIA in Urbino, the University of San Marino and the IUAV in Venice. Tomo Tomo has received an Honourable Mention at the Compasso d'Oro and other prestigious international awards. The studio's projects have appeared in numerous magazines and publications.
Stefano Tonti was born in Rimini in 1964. In 1992 he moved to Milan, and after a period as a graphic designer for Abitare magazine, Italo Lupi called him to his studio, where he followed works for Abitare, Prada, IBM, Palazzo Grassi, Italian Cultural Institute of Paris, Confindustria and others. In 1994 he moved to Barcelona, where he works as a freelancer. In 1997 he returned to Italy, and after graphic design for important events of Alfa Romeo and Telecom Italia, he works mainly for events and artistic and cultural institutions. The image designed for the Novelli Theater in Rimini and the Ilaria Alpi Journalistic Award were been selected for two editions of the Compasso d'Oro, while the catalog created for the 2010 SI Fest photography won the Best Catalogue Award from the Festival of Festivals. His projects have been published on Italian and international websites, books and magazines. He is currently president of the Aiap Board of Arbitrators.
Francesco Trovato studied architecture in Syracuse , is a PhD in urban design, but has preferred to design books over buildings. He is the founder of LetteraVentidue publishing house and has been involved in graphic design for more than twenty years. He has taught graphic design and communication in university and at the Accademia di Belle Arti. In recent years, his passion for photography and illustration has led him and Martina Distefano to create the Cirnauti project.
TypeCampus is an inclusive academic project on typography culture, created to inspire, research and build a dialogue with designers, advertisers and lovers of typography. They provide resources and tools related to typography, tailored to the needs of a wide and diverse audience. Their goal is to share their passion and experience after more than 20 years of working in the visual and typographic field.
Fight for Kindness is a global initiative TypeCampus that invites designers to promote kindness-related values through typographic messages. After winning significant awards in its debut year, the project is now in its third edition, attracting the attention of the international design community. A collection of over 300 posters has been designed by well-known names in the design community, emerging talents, educators, and creators worldwide, to celebrate typography as a transformative tool for a better world. A selection of the posters has been included in the publication "Posters for Human Kind," the annual edition of 2023, which features over 180 visual artists along with an introduction on the role of typographic message in contemporary society by Debora Manetti and Shrishti Vajpai, authors and curators of the project. Among the artworks authors: Tina Touli, Leonardoworx, David John Walker, Rachel Denti, Nathan Bell, Momentum Worldwide Canada, Ibrahim Zaiki, Nikolaas Kotzé, Wedzicka, and others. The works selected from the editions of Fight for Kindness are subject to a global, simultaneous, and multi-location exhibition to celebrate World Kindness Day on November 13th. The non-profit project is sponsored by the Italian type foundry Zetafonts along with prominent partners such as Type Directors Club, D&AD, ADCI, Art Directors Club of Europe (now part of The One Club), OFFF Festival, Print Mag, Slanted, Art &Found, Aiap AWDA, Typeroom, C2A, Indigo Awards, Communication Arts, DNA Paris, People of Print, and others. The new call is open. Deadline: May 31, 2024.
INCLUSION SIGNS. How to shape a better world
A freelance graphic designer, he studied at the Politecnico of Milano, the Royal Melbourne Institute of Technology and Cooper Union in New York. He works in branding and editorial and during his experience has worked both for companies such as Il Sole 24 ORE, Telegraph Media Group and Gucci and for agencies such as Leftloft (Milan) and Pentagram (London). Recognitions include Type Directors Club of New York, European Design Awards, Core77 and ADI Design Index.
Carlo Vinti, associate professor in the School of Architecture and Design at the University of Camerino, works on the history of graphics and design. He has carried out several researches on the communication of Italian companies, collaborating with ISEC, Fondazione Pirelli and Gruppo Campari, among others. He was a member of the editorial board of the journal AIS/Design: History and Research and co-curator of the fifth edition of the Triennale Design Museum, Grafica Italiana, and its catalogue (Corraini, 2012). Among his recent publications: Campo Grafico (Tipoteca 2019), Italy and the Alliance Graphique Internationale (Corraini, 2022) and The Modern Question in Europe, 1923-1948 (Lazy Dog, 2023. with A. Colizzi and S. Sfligiotti).
Zetafonts is a Florence-based digital typeface foundry founded in 2001 by Cosimo Lorenzo Pancini, Francesco Canovaro and Debora Manetti. Combining the legacy of Italy's rich typographic tradition with a pop approach to global visual culture and its trends, the foundry has over the years created a prolific portfolio of typefaces, historical revivals, and custom fonts, used by brands and designers around the world. Zetafonts enhances and promotes typographic culture by organizing educational programs, conferences and courses through its Type Campus and Fight for Kindness initiatives.
Fight for Kindness is a global initiative TypeCampus that invites designers to promote kindness-related values through typographic messages. After winning significant awards in its debut year, the project is now in its third edition, attracting the attention of the international design community. A collection of over 300 posters has been designed by well-known names in the design community, emerging talents, educators, and creators worldwide, to celebrate typography as a transformative tool for a better world. A selection of the posters has been included in the publication "Posters for Human Kind," the annual edition of 2023, which features over 180 visual artists along with an introduction on the role of typographic message in contemporary society by Debora Manetti and Shrishti Vajpai, authors and curators of the project. Among the artworks authors: Tina Touli, Leonardoworx, David John Walker, Rachel Denti, Nathan Bell, Momentum Worldwide Canada, Ibrahim Zaiki, Nikolaas Kotzé, Wedzicka, and others. The works selected from the editions of Fight for Kindness are subject to a global, simultaneous, and multi-location exhibition to celebrate World Kindness Day on November 13th. The non-profit project is sponsored by the Italian type foundry Zetafonts along with prominent partners such as Type Directors Club, D&AD, ADCI, Art Directors Club of Europe (now part of The One Club), OFFF Festival, Print Mag, Slanted, Art &Found, Aiap AWDA, Typeroom, C2A, Indigo Awards, Communication Arts, DNA Paris, People of Print, and others. The new call is open. Deadline: May 31, 2024.
Zup Design is a strategic design and communication laboratory founded in 2001 that integrates graphic, exhibition, interior and product design. The creative group adopts a unique research and work methodology that brings together the different fields of creativity: language, form and image. Zup's projects have won numerous international awards and recognition in the fields of graphic design, industrial design and communication.
