VILLA NECCHI CAMPIGLIO / GRAPHICS, ORIENTATION AND NARRATIVE OF AN URBAN SPACE
from 23.10 to 25.10
Exhibition curated by Martina Arancia D'Alessandro and Matteo Cupella
10:00–18:00Villa Necchi Campiglio Villa Necchi Campiglio offers a concrete example of the relationship between graphic design, urban space and the city’s visual narratives.Graphic design does not sit on top of the architecture: it enters into dialogue with the surrounding environment. It orients, informs and connects the heritage with those who move through it. The Villa’s identity is strengthened through signage, exhibitions, campaigns, publications and digital tools. Different interventions, designed to adapt to the functions and rhythms of the place, build a recognisable visual system that extends beyond the gates of via Mozart. The project gathers these experiences to show how graphic design can shape the perception and enjoyment of a place, creating a continuous relationship between space, content and people.
