CENTRAL REINVENTING – PRESENTATION
22.10
Exhibition curated by NABA, Nuova Accademia di Belle Arti in collaboration with Centrale dell 'Acqua di Milano - MM Spa
Exhibition curated by NABA, Nuova Accademia di Belle Arti in collaboration with Centrale dell'Acqua di Milano - MM Spa17:00Centrale dell'acqua, Piazza Diocleziano, 5 Presentation event Reinventing Centrale presents the rebranding projects developed by the students of the Specialist Biennium in Visual Design and Marketing Communication of NABA, Nuova Accademia di Belle Arti. Led by Professor Davide Bignotti, the working groups have rethought the identity of Centrale dell'Acqua di Milano through a strategic approach capable of translating into original and contemporary experiences. Starting from the analysis of the role of the institution - the MM Spa business museum - the students have developed creative territories capable of interpreting the Centrale in an ever new way as a space dedicated to education, culture and in-depth study. The logo, the colour palette, the typographic system, the iconographic language and the layout systems are the tools that give voice and recognition to each different concept of the Centre.The exhibition offers a look at the process of building an identity starting from the students' analysis of the place and structure of the building, highlighting how communication design and branding can contribute to enhancing cultural heritage, strengthening dialogue with the public and stimulating new ways of relating between institutions and communities. Visiting hours from 19 to 30 October.Monday and Wednesday 14:00 - 19:30Friday, Saturday, Sunday 10:00–13:00 • 14:00–19:30
