REINVENTING CENTRALE – PRESENTATION
22.10
Exhibition curated by NABA, Nuova Accademia di Belle Arti, in collaboration with Centrale dell'Acqua di Milano – MM Spa
17:00Centrale dell'acqua, Piazza Diocleziano, 5 Evento di presentazione. Reinventing Centrale presents the rebranding projects developed by students of NABA’s two-year specialised programme in Visual Design and Marketing Communication. Led by lecturer Davide Bignotti, the groups have rethought the identity of Centrale dell'Acqua di Milano through a strategic approach that translates into original, contemporary experiences. Starting from an analysis of the institution’s role — the corporate museum of MM Spa — the students have built creative territories that interpret the Centrale, always anew, as a space for education, culture and inquiry. Logo, colour palette, type system, iconographic language and layout systems give voice and recognition to each different conception of the Centrale.The exhibition looks at how an identity is built from the students’ analysis of the place and the building, and shows how communication design and branding can enhance cultural heritage, strengthen dialogue with the public and open new relations between institutions and communities. Visiting hours from 19 to 30 October.Monday and Wednesday 14:00–19:30Friday, Saturday, Sunday 10:00–13:00 • 14:00–19:30
