Guests

Zetafonts is a digital type foundry based in Florence, founded in 2001 by Cosimo Lorenzo Pancini, Francesco Canovaro and Debora Manetti. Combining the legacy of the rich Italian typographic tradition with a pop approach to global visual culture and its trends, the foundry has over the years created a prolific portfolio of fonts, historical revisits and custom fonts, used by brands and designers around the world. Zetafonts enhances and promotes typographic culture through the organisation of educational programmes, conferences and courses with its Type Campus and Fight for Kindness initiatives.

NOT ENOUGH BY DESIGN

24.10

Talk by Zetafonts with Cosimo Lorenzo Pancini and Debora Manetti
11:30 ADI Design Museum What makes a designer never settle? "Not Enough by Design" explores the creative tension that guides the project beyond form, towards the search for meaning, intention and significance. Design and typography become tools to shape ideas, communicate with greater awareness and leave positive traces for the future. A path between ambition, responsibility and doubts, in which the impostor syndrome is not necessarily a limit, but can turn into a drive to experiment, continually question oneself and look for new possibilities.

REASON AND FEELING

24.10

Workshop curated by Zetafonts, with Cosimo Lorenzo Pancini
15:00–17:00 ADI Design Museum "Reason & Sentiment" is a workshop that aims to guide participants on a fascinating journey between the geometric rigor of shapes and the warm naturalness of handwriting, showing how even seemingly simple characters can reveal surprising emotional nuances. The art of letter drawing has always moved halfway between a rational and geometric dimension, and a more expressive one, linked to calligraphic gestures. By examining some classics of sans serif drawing – from Paul Renner's Futura to Eric Gill's Gill Sans – the workshop will allow you to learn to distinguish between geometric sans and humanist sans. A subtle but essential distinction to consciously use typographical fonts, in order to influence not only the aesthetic appearance, but also the emotional perception of a text. How to register for the workshop will be communicated soon.