Ospiti

Sven Fuchs is a type designer, founder of the Typocalypse foundry, and since 2018 has been working at the Peter Schmidt Group branding and design agency. Here he heads the type design department and has developed corporate typefaces for clients including E.ON, BARMER, AUMOVIO and Knauf. Sven holds a Master of Arts from Trier University of Applied Sciences and the Royal Academy of Art (KABK) in The Hague. He regularly holds workshops and has taught at institutions including the Academy of Fine Arts Leipzig (HGB Leipzig), Braunschweig University of Art (HBK Braunschweig), HBK Saar and Trier University of Applied Sciences.

THE SHAPE OF IDENTITY

23.10

Talk by Peter Schmidt Group
14:30 ADI Design Museum Design never starts from scratch. Each generation works with forms, ideas and conventions that already exist — and modifies them to suit their own idea of progress, identity and modernity. From the beginnings of corporate design in the early 20th century, through the confidence and optimism of the 1950s, to today's global brands, this talk explores how typography has helped build identity in different historical moments. The interesting part is not simply how styles change, but why they change. What made a certain shape look right for its time? What is carried forward, what is abandoned and what is reinterpreted? The past is not something to be copied. It's something to work with. The Shape of Identity explores how typography can tap into history without becoming nostalgic — and how familiar forms can be transformed into something specific, recognisable and relevant to the present. This event will be held in English.

ROUNDTABLE ON TYPE DESIGN

24.10

Talks
15:30 ADI Design Museum A round table dedicated to contemporary type design, with the participation of the foundries CAST, Zetafonts and Dalton Maag and Sven Fuchs of Peter Schmidt Group. A comparison of different approaches, practices and perspectives on font design and the role of typography in contemporary visual communication.