Ospiti

Riccardo De Franceschi is a typeface designer, trained between Politecnico di Milano and the University of Reading, UK. He lives in London, where he works as creative director at the Dalton Maag type design studio. His research focuses on the typographic typefaces of the twentieth century, their technical challenges and their role in the commercial prints of the time.

BEHIND THE SCENES OF THE DALTON MAAG RETAIL CATALOGUE

24.10

Talk with Riccardo De Franceschi / Dalton Maag
10:30 ADI Design Museum Universality or individuality? Function or expression? Convention or innovation? Navigating the digital type market means holding opposing forces in balance — an exercise Dalton Maag’s retail catalogue has pursued for thirty-five years. Riccardo takes us behind the scenes to tell the work of a team of designers and developers spread across three continents, retracing challenges and successes through some of the collection’s most significant typefaces, from the viewpoint of those who designed them.