Guests

Riccardo is a typeface designer, trained between Politecnico di Milano and the University of Reading, UK. He lives in London, where he works as creative director at the Dalton Maag type design studio. His research focuses on the typographic typefaces of the twentieth century, their technical challenges and their role in the commercial prints of the time.

BEHIND THE SCENES OF DALTON MAAG 'S RETAIL CATALOGUE

24.10

Talk with Riccardo De Franceschi / Dalton Maag
10:30 ADI Design Museum Universality or individuality? Functionality or expression? Convention or innovation? Navigating the digital typeface market requires a constant balance between opposing forces, an exercise that Dalton Maag's retail catalogue has been carrying out for thirty-five years. Riccardo guides us behind the scenes of the studio to tell the story of the work of a team of creatives and developers spread over three continents, retracing challenges and successes through some of the most significant characters of the collection, with the eyes of those who designed them.