Ospiti

17:30 ADI Design Museum   Designing sensory accessibility in premium packaging   Premium packaging speaks in codes: glossy surfaces, tone-on-tone colour, slender type, minimal text. These choices build perceived value, but they can become barriers. Legibility is not only a matter of type size: it is typeface, colour, finish, contrast, material.   This meeting follows the packaging design process from the first physical element to the last informative detail: matter and surfaces (glossy or matt films, transparencies, metallisation, flow packs, deformability); colour and contrast as tools of recognition; finishing as a potentially functional, tactile language; typography and label design in wine and spirits.   The aim is not to oppose accessibility and desirability, but to show that they can coincide. A readable, tactile, inclusive desirability is today a new form of quality — and of responsibility — for brands.