Guests

Packaging Première Milan is the meeting point of the luxury packaging community: the event that every year brings together thousands of professionals, designers and visionary brands to explore the future of packaging through cutting-edge proposals, conferences with experts in the sector and projects capable of inspiring new ideas. More than an event, it is an experience to be lived: a space to connect, be inspired and give shape to innovation. Here visitors experience the industry firsthand, discover new technologies, explore innovative materials and surprising designs, engage with their community and find the right partners to carry out their projects.

Touch it for believe.

22.10

Talk by Packaging Première
17:30 ADI Design Museum Designing sensory accessibility in premium packaging Premium packaging speaks for codes: glossy surfaces, tone-on-tone, subtle characters, minimal texts. They are choices that build perceived value but risk becoming barriers. Legibility is not just a matter of typeface, but of font, color, finishes, contrast, material. This meeting goes through the packaging design process from the first physical element to the last informative detail: the material and surfaces (glossy or opaque films, transparencies, metallizations, flow packs, deformability), color and contrast as tools of recognizability, the ennoblements read as a potential functional and tactile language, up to typography and label design applied to the world of wine & spirits. The goal is not to oppose accessibility and desirability, but to show that they can coincide: a readable, tactile, inclusive desirability is today a new form of quality and responsibility for brands.