NABA, Nuova Accademia di belle arti – BIG Biennale Internazionale Grafica

REINVENTING CENTRALE – PRESENTATION

22.10

Exhibition curated by NABA, Nuova Accademia di Belle Arti, in collaboration with Centrale dell'Acqua di Milano – MM Spa

17:00 Centrale dell'acqua, Piazza Diocleziano, 5 Evento di presentazione. Reinventing Centrale presents the rebranding projects developed by students of NABA’s two-year specialised programme in Visual Design and Marketing Communication. Led by lecturer Davide Bignotti, the groups have rethought the identity of Centrale dell'Acqua di Milano through a strategic approach that translates into original, contemporary experiences. Starting from an analysis of the institution’s role — the corporate museum of MM Spa — the students have built creative territories that interpret the Centrale, always anew, as a space for education, culture and inquiry. Logo, colour palette, type system, iconographic language and layout systems give voice and recognition to each different conception of the Centrale. The exhibition looks at how an identity is built from the students’ analysis of the place and the building, and shows how communication design and branding can enhance cultural heritage, strengthen dialogue with the public and open new relations between institutions and communities. Visiting hours from 19 to 30 October. Monday and Wednesday 14:00–19:30 Friday, Saturday, Sunday 10:00–13:00 • 14:00–19:30

PAPER JAM

23.10

Exhibition promoted by NABA, Nuova Accademia di Belle Arti

10:00–20:00 NABA NABA’s Communication and Graphic Design area presents the first edition of NABA PAPER JAM, an exhibition of independent editorial projects by NABA students and alumni: magazines, fanzines, posters and illustrated prints, game books, stickers, maps and more. A chance to discover the variety of publishing practices that grow inside the Academy, and to encourage meetings, exchanges and cross-fertilisation with figures in visual communication design within the BIG – Biennale Internazionale Grafica programme. A living ecosystem, an open space of experiment, in which paper is again a ground for research, production and exchange. Not a nostalgic return to analogue, but proof of the vitality of independent publishing — its capacity to invent new languages, build communities and turn ideas into objects to read, look at, collect and share. In the afternoon there will also be a pitch session: selected projects will be presented to a panel of publishing and visual-communication professionals, including Francesca Spiller (founder, Reading Room) and Domenico Liberti (partner, studio FM milano), who will name the winning project at the end of the day. →Subscribe

THIS CHARMING MAG

25.10

Talk by NABA, Nuova Accademia di Belle Arti

17:30 ADI Design Museum Independent publishing as an educational project. NABA, Nuova Accademia di Belle Arti presents This Charming Mag, a meeting dedicated to the role of independent publishing as a tool for research, experimentation and training within the Academy. Through magazines made in recent years by students of the two-year specialised programme in Visual Design and Integrated Marketing Communication, the event traces the evolution of the editorial project in magazine form, following the creative process of an independent publication: from concept to art direction, from content to graphic design. A workshop in contemporary narrative design that tests the magazine format — stressing and questioning it as a container and expression of content, languages and forms — in order to give space and life to independent cultural projects that mirror the research and design vision of a new generation. Speakers included Roberto Maria Clemente, Art Director and lecturer NABA, Francesca Spiller, founder Reading Room, Giulio Vescovi, founder and Creative Director of inCFstudio, Manuela D'Orsi, Managing Editor nss edicola, Editor nss magazine and Alumna NABA, Fabio Pelagalli, Course Leader of the Specialist Bienni in Visual Design and Marketing Communication and in User Experience Design of NABA.