Guests

Ico Migliore, architect and three-time Compasso d 'Oro Award winner, is a professor at Politecnico di Milano, Chair Professor at Dongseo University (Busan) and member of the Scientific Committee of the Franco Albini Foundation. Co-founder of Migliore+Servetto, he works on the relationship between space and sign on different scales: from the urban set-up for Turin 2006 - with Mara Servetto and Italo Lupi - to ongoing projects, including environmental graphics and wayfinding for Palazzo Reale in Milan and the urban set-up for Pordenone Capital of Culture 2027.

URBAN ARCHIGRAPHY

23.10

Talk by Migliore+Servetto
10:30 ADI Design Museum Signs, senses and shared identity. Urban archigraphy, understood as a set of signs of function, identity and belonging, is a visual system to be inhabited, which indicates the destinations of arrival and tells what the traveller will find on their journey and why. A cornerstone of urban identity, it defines an inclusive and dynamic language, capable of guiding and, at the same time, generating a sense of community. The intervention opens a reflection on the fundamental role of environmental graphics in shaping the identity of a neighbourhood, behaving as a sort of urban tattoo in the making. What is a neighborhood? An invisible border or a tangle of stories? Where does it start, where does it dissolve, and to what extent does it belong to us? Like the human being, urban archigraphy merges the Kantian intersection between intellect and reason - where the first generates knowledge, while the second meaning - which is accompanied by passion, a fundamental lever to nurture the sense of belonging.

PORTOLANI

from 22.10 to 24.10

Exhibition curated by Migliore+Servetto
22.10 and 23.10 • 10:00–19:00 24.10 • 10:00–13:00 Migliore+Servetto, viale Col di Lana 8 6 urban archigraphy projects by Migliore+Servetto Migliore+Servetto opens the doors of its studio with an exhibition dedicated to urban archigraphy, through six projects that tell a research on the graphic sign as a spatial, environmental and relational material. Beyond the function of orientation, visual language becomes the architecture of signs: it enters the space, interprets its character and contributes to building its identity. Archigraphy thus becomes a living device, capable of accompanying the experience of places and transforming the perception of the city.