His training can be defined as a "cultural cross". Photography, graphics, design, art and video mark a path of both professional and personal growth, having as a moment of synthesis, in 1994, the formation of Oikos Associati, a visual communication studio that evolved into Oikos Creative Lab in 2015. Professional growth and continuous research lead him over time to concentrate on the area of creative direction and the development of communication strategies. The innate curiosity and interest in design, graphics, architecture and the fashion system are embodied in a particular attention to the communicative and strategic systems and methods of these areas. Over time, his professional career has been complemented by his teaching activity as a teacher of the subject at Politecnico di Milano and his participation as a teacher in several master's degrees at the Istituto Europeo di Design_IED. Since October 2016 he has been an Ambassador of AIAP_Associazione Italiana design della comunicazione visiva. He is distinguished by a personal approach to the themes of brand purpose and brand image, analysing curiosity, empathy, study and culture in transversal, non-academic ways. He understands creativity and curiosity not as ends in themselves but as elements of transversal reading, to then codify attitudes, languages, signs and forms useful for creating identity in the holistic sense of the term.
AIAP COMMUNITY
22.10
Talk by AIAP10:30 – 18:30
ADI Design Museum
AIAP Community is an AIAP event open to members, who present their visual communication projects and strengthen a sense of community — collective growth, exchange, reflection, experiment — in communication design. Selected designers each have 15 minutes, speaking not only about content and motives but about the backstage: ferment and impulse, dialogue with the client, intuitions and unexpected turns.
