Ospiti

A graduate in Interior Design from IED Milano, he completed a Master in Shop Design at Politecnico di Milano and a specialisation in type design at CFP Bauer. A designer with more than twenty years’ experience, he has built a cross-disciplinary practice in graphic design, web design and exhibition spaces. For twenty years he has taught at IED Milano, where he leads Graphic Design and Layout and printing techniques. He has worked with companies, institutions and brands including Il Sole 24 Ore, Leica, Mulino Bianco, Virgilio, Strato, Interni, the City of Milan, the City of Pavia and cultural institutions. Since 2017 he has been Art Director of FAI – Fondo per l’Ambiente Italiano, where he oversees the visual promotion of places, assets and projects dedicated to Italy’s cultural heritage. Over the years he has developed a clean, sophisticated visual language that combines design rigour with a light aesthetic touch.

VILLA NECCHI CAMPIGLIO / GRAPHICS, ORIENTATION AND NARRATIVE OF AN URBAN SPACE

from 23.10 to 25.10

Exhibition curated by Martina Arancia D'Alessandro and Matteo Cupella
10:00–18:00 Villa Necchi Campiglio Villa Necchi Campiglio offers a concrete example of the relationship between graphic design, urban space and the city’s visual narratives. Graphic design does not sit on top of the architecture: it enters into dialogue with the surrounding environment. It orients, informs and connects the heritage with those who move through it. The Villa’s identity is strengthened through signage, exhibitions, campaigns, publications and digital tools. Different interventions, designed to adapt to the functions and rhythms of the place, build a recognisable visual system that extends beyond the gates of via Mozart. The project gathers these experiences to show how graphic design can shape the perception and enjoyment of a place, creating a continuous relationship between space, content and people.