25x2=ANOTHER JOURNEY
from 22.10 to 8.11
Exhibition curated by Matteo Carboni10:30 – 19:45
ADI Design Museum
A journey of almost five thousand kilometres across Italy: twenty-six encounters and an irregular map built along the way. A research experience, partly planned and partly left to chance, born from meeting people who live by design — of different generations, paths and sensibilities.
Each conversation took place in a setting chosen by the other person: before a view, around an improvised table, walking, eating together. Space is never neutral: it enters the words, changes the time of listening and builds relationships.
At the centre of the exhibition is the van that made the journey, gradually becoming home, studio and silent witness. Around it, the project takes shape through materials, images and traces of the conversations gathered on the road.
The journey became a book, published in 2025 by Bug Edizioni + Lupetti Editore, that keeps the spontaneity of speech and the beauty of the imperfect, without turning conversation into final answers. It is not a collection of interviews, nor an essay on graphic design: it is an open space of questions, doubts, detours and people.
In early 2026 the van set out again, to cross Italy once more and take the book on the road.