Ospiti

Founder Torino Stratosferica, Founder & Creative Director Bellissimo, Founder & Chairman Open House Torino, Trend-setter & entrepreneur Class of 1974. Self-taught graphic designer, copywriter, editor, branding expert. He studied Architecture in Turin and Oslo. In 1997 he created Label, the first Italian style magazine, distributed in 25 countries until 2007. In 1998 he founded Bellissimo, of which he is creative director. In 23 years, the firm has developed over 500 naming, visual identity, event and campaign projects for global companies, industry leaders and prestigious institutions. In 2014 he created Torino Stratosferica, with which he launched the first festival on city making in Italy Utopian Hours thisyear at its 5th edition. In 2016 the Urban Creative City-break, an innovative format of experiential travel. In 2017 he founded Open House Turin.

THE CITY BETWEEN IDENTITY AND IMAGE

23.10

Talk by Leftloft with Francesco Cavalli, Luca Ballarini and Federica Verona
12:30 ADI Design Museum How do we perceive cities and what transforms their image? What role can design and branding play in defining their identity, and what are the differences between them and commercial brands? How much is it possible to orient the identity of a city, and how much does it escape any attempt at control? How do placemaking, events, and urban regeneration help transform cities? What tools do citizens and communities have to help change the image of the places they live? And what happens when cities are told from below, through the voices and experiences of those who live in them on a daily basis? Federica Verona, Luca Ballarini and Francesco Cavalli talk about it: an architect and two designers united by their passion for the city and its transformations.