Ospiti

Architect, urban planner, dedicated to housing hardship, social housing projects and processes of spreading culture as a social engine in housing and peripheral contexts. Through field research and various project management experiences, he observes the urban dynamics of cities. Founder of Super, the festival of the suburbs. He writes and has written about cities for various newspapers including La Repubblica, Domus, Rivista Studio, Gli Stati Generali. He is about to publish his first book for The Assayer.

THE CITY BETWEEN IDENTITY AND IMAGE

23.10

Talk by Leftloft with Francesco Cavalli, Luca Ballarini and Federica Verona
12:30 ADI Design Museum How do we perceive cities and what transforms their image? What role can design and branding play in defining their identity, and what are the differences between them and commercial brands? How much is it possible to orient the identity of a city, and how much does it escape any attempt at control? How do placemaking, events, and urban regeneration help transform cities? What tools do citizens and communities have to help change the image of the places they live? And what happens when cities are told from below, through the voices and experiences of those who live in them on a daily basis? Federica Verona, Luca Ballarini and Francesco Cavalli talk about it: an architect and two designers united by their passion for the city and its transformations.