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11:30 ADI Design Museum   Monograms are extreme simplifications of alphabetic communication and this book demonstrates how they are more powerful, expressive and meaningful than logos. With hundreds of illustrations, accompanied by the author's comments, anecdotes and stories, Monogrammi is the very first narrative story dedicated to this subject. Part 1 explores the evolution of styles, from the coins of ancient Greece through the centuries to the modernism of the twentieth century – the last movement characterized by a recognizable general style. Part 2 focuses on the multiple approaches to design adopted after World War II, during the rise of consumerism and the consequent need for competitive ideas. Selected monograms of famous and lesser-known designers, and even some students, are analyzed and discussed.