Biennale Internazionale Grafica (BIG) is a city-wide festival
dedicated to communication design and visual cultures.
Now in its second edition, BIG aims to promote visual
communication design beyond the narrow circle of professionals.
Biennale Internazionale Grafica
Why promote
a festival dedicated
to graphic design and
visual cultures?
First of all because the values and practices of this discipline need to be shared beyond the strictly professional or academic sphere — and above all because it is important to reflect, and to invite reflection, on the role and responsibilities of communication design in the face of the urgencies of the contemporary world.
Four days of exhibitions, installations, talks, workshops, social projects and free events across the city, starting from the main hub at ADI Design Museum, in collaboration with major cultural institutions and Milanese organisations — museums, schools, art galleries, archives, studios and bookshops.
The guests
This second edition of BIG will welcome many Italian and international guests, leading talks, workshops and research sessions for professionals, students and enthusiasts. Over the four days of the Biennale, an extensive programme of talks, meetings and workshops — hosted by some of the most important figures in visual design — will open a conversation with the public on the many themes that shape communication design.
“Design is not only about the designer’s point of view, but above all the experience of those who encounter the work”
“Sustainability, inclusion, social stability, artificial intelligence, cultural diversity, the environmental emergency, migration, the defence of minorities. These are only some of the keywords we hope to meet along the way as we widen our field of interest. We see our festival as a complex cultural project that must, at least in its intentions, address both the professional and the social spheres.”
Curated by Francesco Dondina Organisation and production Dondina Associati Graphic design Dondina Associati
Press Office DDL Studio (Alessandra de Antonellis) Social media Markable Studio (Marika Sarzi Sartori) Website chebellagiornata.it (Davide Pollini Giolai)
BIG is not characterised by a single theme, but by a series of cross-cutting topics that will be an opportunity for discussion and debate: from urban redevelopment to the environment, from gender identity to training, with a particular focus on the city, young people and sustainability.